{"id":16468,"date":"2026-09-24T12:31:33","date_gmt":"2026-09-24T10:31:33","guid":{"rendered":"https:\/\/www.berevenue.it\/geo-para-hoteles\/"},"modified":"2026-10-05T09:18:45","modified_gmt":"2026-10-05T07:18:45","slug":"geo-para-hoteles","status":"publish","type":"page","link":"https:\/\/www.berevenue.it\/es\/geo-para-hoteles\/","title":{"rendered":"GEO para Hoteles"},"content":{"rendered":"<div class=\"wpb-content-wrapper\" id=\"wpb-content-root\">[vc_row full_width=\u00bbstretch_row_content\u00bb content_placement=\u00bbmiddle\u00bb el_class=\u00bbbe-space be-page-title ptd30 ptm20&#8243; wpex_bg_color=\u00bbtransparent\u00bb css=\u00bb.vc_custom_1790246097075{padding-right: 20px !important;padding-left: 20px !important;}\u00bb][vc_column width=\u00bb1\/2&#8243;][vc_column_text css=\u00bb\u00bb el_class=\u00bbbe-h1&#8243;]\n<h1>GEO<br \/>\npara Hoteles<\/h1>\n[\/vc_column_text][\/vc_column][vc_column width=\u00bb1\/2&#8243; el_class=\u00bbtext-side-box\u00bb][vc_column_text css=\u00bb.vc_custom_1790244812522{margin-top: -3px !important;}\u00bb font_size=\u00bb25&#8243; line_height=\u00bb1.5&#8243; font_weight=\u00bb300&#8243;]Estrategias GEO y AEO para aumentar la visibilidad de hoteles y establecimientos de alojamiento en los motores de b\u00fasqueda y en los sistemas basados en Inteligencia Artificial.[\/vc_column_text][vc_empty_space height=\u00bb20px\u00bb]<style>.vcex-bullets.vcex_6ad245c46dad5 .vcex-bullets-icon{color:var(--wpex-accent);}.vcex-bullets.vcex_6ad245c46dad5{font-size:25px;}<\/style><div class=\"vcex-module vcex-bullets vcex-bullets--vertical wpex-gap-20 custom-icon vcex_6ad245c46dad5\">\n<ul role=\"list\">\n<li><div class=\"vcex-bullets-ci-wrap wpex-inline-flex\"><span class=\"vcex-bullets-icon-wrap vcex-icon-wrap wpex-mr-10\"><span class=\"vcex-bullets-icon vcex-icon vc-material vc-material-check\" aria-hidden=\"true\"><\/span><\/span><div class=\"vcex-content wpex-flex-grow\">Aumenta la visibilidad en las b\u00fasquedas de IA<\/div><\/div><\/li>\n<li><div class=\"vcex-bullets-ci-wrap wpex-inline-flex\"><span class=\"vcex-bullets-icon-wrap vcex-icon-wrap wpex-mr-10\"><span class=\"vcex-bullets-icon vcex-icon vc-material vc-material-check\" aria-hidden=\"true\"><\/span><\/span><div class=\"vcex-content wpex-flex-grow\">Haz que tus contenidos sean comprensibles y autorizados<\/div><\/div><\/li>\n<li><div class=\"vcex-bullets-ci-wrap wpex-inline-flex\"><span class=\"vcex-bullets-icon-wrap vcex-icon-wrap wpex-mr-10\"><span class=\"vcex-bullets-icon vcex-icon vc-material vc-material-check\" aria-hidden=\"true\"><\/span><\/span><div class=\"vcex-content wpex-flex-grow\">Capta nuevos hu\u00e9spedes<\/div><\/div><\/li>\n<\/ul>\n<\/div>[vc_empty_space][\/vc_column][\/vc_row][vc_row full_width=\u00bbstretch_row_content\u00bb el_class=\u00bbbe-space fade-up\u00bb][vc_column css=\u00bb.vc_custom_1788339808093{padding-right: 10px !important;padding-left: 10px !important;}\u00bb]<style>.vcex-image.vcex_6ad245c46ebfc .vcex-image-img{border-radius:30px;}<\/style><figure class=\"vcex-image vcex-module vcex_6ad245c46ebfc\"><div class=\"vcex-image-inner wpex-relative wpex-inline-block\"><img width=\"1905\" height=\"1018\" src=\"https:\/\/www.berevenue.it\/wp-content\/uploads\/2026\/09\/geo-per-hotel-02.jpg\" class=\"vcex-image-img wpex-align-middle skip-lazy\" alt=\"geo-per-hotel\" data-no-lazy=\"1\" srcset=\"https:\/\/www.berevenue.it\/wp-content\/uploads\/2026\/09\/geo-per-hotel-02.jpg 1905w, https:\/\/www.berevenue.it\/wp-content\/uploads\/2026\/09\/geo-per-hotel-02-300x160.jpg 300w, https:\/\/www.berevenue.it\/wp-content\/uploads\/2026\/09\/geo-per-hotel-02-1024x547.jpg 1024w, https:\/\/www.berevenue.it\/wp-content\/uploads\/2026\/09\/geo-per-hotel-02-768x410.jpg 768w, https:\/\/www.berevenue.it\/wp-content\/uploads\/2026\/09\/geo-per-hotel-02-1536x821.jpg 1536w\" sizes=\"(max-width: 1905px) 100vw, 1905px\" \/><\/div><\/figure>[\/vc_column][\/vc_row][vc_row full_width=\u00bbstretch_row_content\u00bb el_class=\u00bbbe-ordinary\u00bb css=\u00bb.vc_custom_1789991968013{padding-right: 5px !important;padding-left: 5px !important;}\u00bb][vc_column][vc_row_inner el_class=\u00bbfade-up ptd150 ptm60&#8243;][vc_column_inner][vc_column_text css=\u00bb\u00bb el_class=\u00bbbe-remove-br\u00bb]\n<h2>Prepare su hotel para la nueva forma de buscar<\/h2>\n[\/vc_column_text][vc_column_text css=\u00bb\u00bb el_class=\u00bbbe-remove-br ptd50 pbd50 ptm25 pbm25&#8243; font_size=\u00bbclamp(1.25rem,1.32275vw,1.6625rem)\u00bb line_height=\u00bb1.4&#8243;]Durante a\u00f1os, la visibilidad org\u00e1nica se ha medido principalmente a trav\u00e9s del posicionamiento de palabras clave y el tr\u00e1fico generado por el SEO. Estos indicadores siguen siendo importantes, pero el recorrido del usuario se est\u00e1 volviendo m\u00e1s complejo. <\/p>\n<p>Un establecimiento de alojamiento puede descubrirse durante una b\u00fasqueda tradicional, a trav\u00e9s de una respuesta generada por IA, una b\u00fasqueda local o una conversaci\u00f3n en la que el usuario especifica progresivamente sus necesidades. Por eso trabajamos para que el establecimiento est\u00e9 <strong>presente<\/strong>, sea <strong>comprensible<\/strong> y <strong>autorizado<\/strong> en los distintos momentos de la b\u00fasqueda, independientemente de c\u00f3mo el potencial hu\u00e9sped formule su pregunta.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner el_class=\u00bbfade-up mtd20 mtm20 pbd20 pbm20&#8243;][vc_column_inner width=\u00bb1\/6&#8243;][\/vc_column_inner][vc_column_inner el_class=\u00bbbe-ads-orange-banner\u00bb width=\u00bb2\/3&#8243;]<style>.vcex-icon-box.vcex_6ad245c470554 .vcex-icon-box-heading{color:#424242;font-size:30px;font-family:NeueMontreal-Regular;letter-spacing:1px;line-height:1.4;}@media (max-width:767px){.vcex-icon-box.vcex_6ad245c470554 .vcex-icon-box-heading{font-size:26px;}}@media (max-width:479px){.vcex-icon-box.vcex_6ad245c470554 .vcex-icon-box-heading{font-size:20px;}}<\/style><div class=\"vcex-module vcex-icon-box vcex-icon-box-two wpex-block vcex-icon-box-wo-icon wpex-text-center ptd40 ptm30 pbd40 pbm30 be-ai-service-box vcex_6ad245c470554\"><div class=\"vcex-icon-box-text\"><h3 class=\"vcex-icon-box-heading wpex-heading wpex-mb-10\">Qu\u00e9 es la GEO <span class=\"wpex-badge\">Generative Engine Optimization<\/span><\/h3><div class=\"vcex-icon-box-content wpex-last-mb-0 wpex-clr\"><p>La GEO comprende las actividades de optimizaci\u00f3n destinadas a mejorar la presencia de una marca y sus contenidos en los entornos de b\u00fasqueda basados en Inteligencia Artificial.<\/p>\n<p>Para un establecimiento de alojamiento significa trabajar para que los sistemas de b\u00fasqueda puedan comprender claramente qui\u00e9n es, d\u00f3nde se encuentra, qu\u00e9 ofrece, para qu\u00e9 tipos de estancia es relevante y qu\u00e9 elementos distinguen su establecimiento.<\/p>\n<p><strong>La GEO no sustituye al SEO. Parte de sus fundamentos y los extiende a los nuevos sistemas de b\u00fasqueda.<\/strong><\/p>\n<\/div><\/div><\/div>[\/vc_column_inner][vc_column_inner width=\u00bb1\/6&#8243;][\/vc_column_inner][\/vc_row_inner][vc_row_inner el_class=\u00bbfade-up ptd50 ptm20&#8243;][vc_column_inner][vc_column_text css=\u00bb\u00bb el_class=\u00bbmbd30 mbm20&#8243;]\n<h2>SEO, GEO y AEO: una estrategia integrada<\/h2>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner el_class=\u00bbgrid-animation mtm20&#8243;][vc_column_inner el_class=\u00bbmbd50 mbm40&#8243; width=\u00bb1\/5&#8243; offset=\u00bbvc_col-lg-1\/5 vc_col-md-6 vc_col-xs-12&#8243;]<style>.vcex-image.vcex_6ad245c471e18 .vcex-image-inner{max-width:48px;}<\/style><figure class=\"vcex-image vcex-module vcex_6ad245c471e18\"><div class=\"vcex-image-inner wpex-relative wpex-inline-block\"><img width=\"80\" height=\"80\" src=\"https:\/\/www.berevenue.it\/wp-content\/uploads\/2026\/09\/geo.png\" class=\"vcex-image-img wpex-align-middle skip-lazy\" alt=\"geo\" data-no-lazy=\"1\" \/><\/div><\/figure><div class=\"vcex-module vcex-divider vcex-divider-solid vcex-divider-center wpex-mx-auto wpex-block wpex-h-0 wpex-border-b wpex-border-solid wpex-border-main mtd25 mtm15\" style=\"border-color:#d5d5d5;\"><\/div>[vc_column_text css=\u00bb\u00bb el_class=\u00bbmtd25 mtm20 mbd25 mbm20&#8243; font_size=\u00bbclamp(1.165rem,1.19048vw,1.49625rem)\u00bb font_family=\u00bbNeueMontreal-Medium\u00bb color=\u00bbon-accent\u00bb letter_spacing=\u00bb0.2px\u00bb]M\u00e1s visibilidad en las b\u00fasquedas de IA<br \/>\n[\/vc_column_text][vc_column_text css=\u00bb.vc_custom_1790245415470{margin-top: -3px !important;}\u00bb font_size=\u00bbclamp(.9675rem,.992063vw,1.24688rem)\u00bb line_height=\u00bb1.4&#8243;]Aumenta las oportunidades de presencia en los nuevos recorridos de b\u00fasqueda basados en Inteligencia Artificial.[\/vc_column_text][\/vc_column_inner][vc_column_inner el_class=\u00bbmbd50 mbm40&#8243; width=\u00bb1\/5&#8243; offset=\u00bbvc_col-lg-1\/5 vc_col-md-6 vc_col-xs-12&#8243;]<style>.vcex-image.vcex_6ad245c47361c .vcex-image-inner{max-width:48px;}<\/style><figure class=\"vcex-image vcex-module vcex_6ad245c47361c\"><div class=\"vcex-image-inner wpex-relative wpex-inline-block\"><img width=\"80\" height=\"80\" src=\"https:\/\/www.berevenue.it\/wp-content\/uploads\/2026\/09\/contenuti-chiari.png\" class=\"vcex-image-img wpex-align-middle skip-lazy\" alt=\"\" data-no-lazy=\"1\" \/><\/div><\/figure><div class=\"vcex-module vcex-divider vcex-divider-solid vcex-divider-center wpex-mx-auto wpex-block wpex-h-0 wpex-border-b wpex-border-solid wpex-border-main mtd25 mtm15\" style=\"border-color:#d5d5d5;\"><\/div>[vc_column_text css=\u00bb\u00bb el_class=\u00bbmtd25 mtm20 mbd25 mbm20&#8243; font_size=\u00bbclamp(1.165rem,1.19048vw,1.49625rem)\u00bb font_family=\u00bbNeueMontreal-Medium\u00bb color=\u00bbon-accent\u00bb letter_spacing=\u00bb0.2px\u00bb]Contenidos m\u00e1s comprensibles<br \/>\n[\/vc_column_text][vc_column_text css=\u00bb.vc_custom_1790245408672{margin-top: -3px !important;}\u00bb font_size=\u00bbclamp(.9675rem,.992063vw,1.24688rem)\u00bb line_height=\u00bb1.4&#8243;]Organizamos informaci\u00f3n, p\u00e1ginas y contenidos para que sean claros para usuarios, motores de b\u00fasqueda y sistemas de IA.[\/vc_column_text][\/vc_column_inner][vc_column_inner el_class=\u00bbmbd50 mbm40&#8243; width=\u00bb1\/5&#8243; offset=\u00bbvc_col-lg-1\/5 vc_col-md-6 vc_col-xs-12&#8243;]<style>.vcex-image.vcex_6ad245c474a33 .vcex-image-inner{max-width:48px;}<\/style><figure class=\"vcex-image vcex-module vcex_6ad245c474a33\"><div class=\"vcex-image-inner wpex-relative wpex-inline-block\"><img width=\"80\" height=\"80\" src=\"https:\/\/www.berevenue.it\/wp-content\/uploads\/2026\/09\/domande.png\" class=\"vcex-image-img wpex-align-middle skip-lazy\" alt=\"\" data-no-lazy=\"1\" \/><\/div><\/figure><div class=\"vcex-module vcex-divider vcex-divider-solid vcex-divider-center wpex-mx-auto wpex-block wpex-h-0 wpex-border-b wpex-border-solid wpex-border-main mtd25 mtm15\" style=\"border-color:#d5d5d5;\"><\/div>[vc_column_text css=\u00bb\u00bb el_class=\u00bbmtd25 mtm20 mbd25 mbm20&#8243; font_size=\u00bbclamp(1.165rem,1.19048vw,1.49625rem)\u00bb font_family=\u00bbNeueMontreal-Medium\u00bb color=\u00bbon-accent\u00bb letter_spacing=\u00bb0.2px\u00bb]Respuestas a las preguntas de los hu\u00e9spedes<br \/>\n[\/vc_column_text][vc_column_text css=\u00bb.vc_custom_1790245402152{margin-top: -3px !important;}\u00bb font_size=\u00bbclamp(.9675rem,.992063vw,1.24688rem)\u00bb line_height=\u00bb1.4&#8243;]Captamos necesidades y preguntas reales a trav\u00e9s de contenidos dise\u00f1ados seg\u00fan principios AEO.[\/vc_column_text][\/vc_column_inner][vc_column_inner el_class=\u00bbmbd50 mbm40&#8243; width=\u00bb1\/5&#8243; offset=\u00bbvc_col-lg-1\/5 vc_col-md-6 vc_col-xs-12&#8243;]<style>.vcex-image.vcex_6ad245c4761f2 .vcex-image-inner{max-width:48px;}<\/style><figure class=\"vcex-image vcex-module vcex_6ad245c4761f2\"><div class=\"vcex-image-inner wpex-relative wpex-inline-block\"><img width=\"80\" height=\"80\" src=\"https:\/\/www.berevenue.it\/wp-content\/uploads\/2026\/09\/autorevolezza.png\" class=\"vcex-image-img wpex-align-middle skip-lazy\" alt=\"\" data-no-lazy=\"1\" \/><\/div><\/figure><div class=\"vcex-module vcex-divider vcex-divider-solid vcex-divider-center wpex-mx-auto wpex-block wpex-h-0 wpex-border-b wpex-border-solid wpex-border-main mtd25 mtm15\" style=\"border-color:#d5d5d5;\"><\/div>[vc_column_text css=\u00bb\u00bb el_class=\u00bbmtd25 mtm20 mbd25 mbm20&#8243; font_size=\u00bbclamp(1.165rem,1.19048vw,1.49625rem)\u00bb font_family=\u00bbNeueMontreal-Medium\u00bb color=\u00bbon-accent\u00bb letter_spacing=\u00bb0.2px\u00bb]Mayor autoridad<br \/>\n[\/vc_column_text][vc_column_text css=\u00bb.vc_custom_1790245396708{margin-top: -3px !important;}\u00bb font_size=\u00bbclamp(.9675rem,.992063vw,1.24688rem)\u00bb line_height=\u00bb1.4&#8243;]Reforzamos la coherencia, completitud y reconocibilidad de la informaci\u00f3n relativa a su establecimiento.[\/vc_column_text][\/vc_column_inner][vc_column_inner el_class=\u00bbmbd50 mbm40&#8243; width=\u00bb1\/5&#8243; offset=\u00bbvc_col-lg-1\/5&#8243;]<style>.vcex-image.vcex_6ad245c477232 .vcex-image-inner{max-width:48px;}<\/style><figure class=\"vcex-image vcex-module vcex_6ad245c477232\"><div class=\"vcex-image-inner wpex-relative wpex-inline-block\"><img width=\"80\" height=\"80\" src=\"https:\/\/www.berevenue.it\/wp-content\/uploads\/2026\/09\/ai.png\" class=\"vcex-image-img wpex-align-middle skip-lazy\" alt=\"\" data-no-lazy=\"1\" \/><\/div><\/figure><div class=\"vcex-module vcex-divider vcex-divider-solid vcex-divider-center wpex-mx-auto wpex-block wpex-h-0 wpex-border-b wpex-border-solid wpex-border-main mtd25 mtm15\" style=\"border-color:#d5d5d5;\"><\/div>[vc_column_text css=\u00bb\u00bb el_class=\u00bbmtd25 mtm20 mbd25 mbm20&#8243; font_size=\u00bbclamp(1.165rem,1.19048vw,1.49625rem)\u00bb font_family=\u00bbNeueMontreal-Medium\u00bb color=\u00bbon-accent\u00bb letter_spacing=\u00bb0.2px\u00bb]SEO + GEO + AEO<br \/>\n[\/vc_column_text][vc_column_text css=\u00bb.vc_custom_1790245391133{margin-top: -3px !important;}\u00bb font_size=\u00bbclamp(.9675rem,.992063vw,1.24688rem)\u00bb line_height=\u00bb1.4&#8243;]Construimos una estrategia integrada para la visibilidad org\u00e1nica en la b\u00fasqueda tradicional y en las nuevas experiencias de IA.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner content_placement=\u00bbmiddle\u00bb el_class=\u00bbbe-ordinary-left grid-animation mtd100 mtm20&#8243;][vc_column_inner offset=\u00bbvc_col-lg-6 vc_col-md-6&#8243;]<style>.vcex-image.vcex_6ad245c478232 .vcex-image-img{border-radius:26px;}<\/style><figure class=\"vcex-image vcex-module vcex_6ad245c478232\"><div class=\"vcex-image-inner wpex-relative wpex-inline-block\"><img width=\"1038\" height=\"799\" src=\"https:\/\/www.berevenue.it\/wp-content\/uploads\/2026\/09\/geo-per-hotel-1.jpg\" class=\"vcex-image-img wpex-align-middle skip-lazy\" alt=\"\" data-no-lazy=\"1\" srcset=\"https:\/\/www.berevenue.it\/wp-content\/uploads\/2026\/09\/geo-per-hotel-1.jpg 1038w, https:\/\/www.berevenue.it\/wp-content\/uploads\/2026\/09\/geo-per-hotel-1-300x231.jpg 300w, https:\/\/www.berevenue.it\/wp-content\/uploads\/2026\/09\/geo-per-hotel-1-1024x788.jpg 1024w, https:\/\/www.berevenue.it\/wp-content\/uploads\/2026\/09\/geo-per-hotel-1-768x591.jpg 768w\" sizes=\"(max-width: 1038px) 100vw, 1038px\" \/><\/div><\/figure>[\/vc_column_inner][vc_column_inner el_class=\u00bbptd30 pbd30 ptm30&#8243; offset=\u00bbvc_col-lg-6 vc_col-md-6&#8243;][vc_column_text css=\u00bb\u00bb el_class=\u00bbmbd30 mbm20&#8243;]\n<h2>C\u00f3mo mejorar la visibilidad en las b\u00fasquedas de IA.<\/h2>\n[\/vc_column_text][vc_column_text css=\u00bb.vc_custom_1790245659261{margin-top: -3px !important;}\u00bb font_size=\u00bbclamp(1.02rem,.992063vw,1.24688rem)\u00bb line_height=\u00bb1.5&#8243;]Partimos del an\u00e1lisis del sitio web y de la presencia digital del establecimiento para comprender c\u00f3mo se interpreta hoy y qu\u00e9 informaci\u00f3n falta o puede mejorarse.[\/vc_column_text][vc_empty_space][vc_column_text css=\u00bb.vc_custom_1790245795314{margin-top: -3px !important;}\u00bb font_size=\u00bbclamp(1.02rem,.992063vw,1.24688rem)\u00bb line_height=\u00bb1.5&#8243;]<strong>La actividad puede comprender:<\/strong><\/p>\n<ul>\n<li>an\u00e1lisis de la visibilidad y de la presencia en los sistemas de b\u00fasqueda de IA<\/li>\n<li>an\u00e1lisis de las intenciones, preguntas y temas relevantes<\/li>\n<li>revisi\u00f3n de la arquitectura informativa del sitio web<\/li>\n<li>optimizaci\u00f3n GEO y AEO de las p\u00e1ginas existentes<\/li>\n<li>creaci\u00f3n de nuevos contenidos y landing pages<\/li>\n<li>desarrollo de FAQ y contenidos relacionados<\/li>\n<li>plan editorial SEO, GEO y AEO<\/li>\n<li>optimizaci\u00f3n de entidades sem\u00e1nticas<\/li>\n<li>implementaci\u00f3n y revisi\u00f3n de datos estructurados Schema.org<\/li>\n<li>refuerzo de las se\u00f1ales de autoridad<\/li>\n<li>monitorizaci\u00f3n de la visibilidad adquirida<\/li>\n<\/ul>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner content_placement=\u00bbmiddle\u00bb el_class=\u00bbbe-ordinary-right grid-animation mtd150 mtm70&#8243;][vc_column_inner offset=\u00bbvc_col-lg-6 vc_col-md-6&#8243;]<style>.vcex-image.vcex_6ad245c478e40 .vcex-image-img{border-radius:26px;}<\/style><figure class=\"vcex-image vcex-module vcex_6ad245c478e40\"><div class=\"vcex-image-inner wpex-relative wpex-inline-block\"><img width=\"1536\" height=\"1024\" src=\"https:\/\/www.berevenue.it\/wp-content\/uploads\/2026\/09\/digital-marketing-hotel.jpg\" class=\"vcex-image-img wpex-align-middle skip-lazy\" alt=\"digital marketing hotel\" data-no-lazy=\"1\" srcset=\"https:\/\/www.berevenue.it\/wp-content\/uploads\/2026\/09\/digital-marketing-hotel.jpg 1536w, https:\/\/www.berevenue.it\/wp-content\/uploads\/2026\/09\/digital-marketing-hotel-300x200.jpg 300w, https:\/\/www.berevenue.it\/wp-content\/uploads\/2026\/09\/digital-marketing-hotel-1024x683.jpg 1024w, https:\/\/www.berevenue.it\/wp-content\/uploads\/2026\/09\/digital-marketing-hotel-768x512.jpg 768w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/><\/div><\/figure>[\/vc_column_inner][vc_column_inner el_class=\u00bbptd30 pbd30 ptm30&#8243; offset=\u00bbvc_col-lg-6 vc_col-md-6&#8243;][vc_column_text css=\u00bb\u00bb el_class=\u00bbmbd30 mbm20&#8243;]\n<h2>Autoridad online, Digital PR y Link Building<\/h2>\n[\/vc_column_text][vc_column_text css=\u00bb.vc_custom_1790245593046{margin-top: -3px !important;}\u00bb font_size=\u00bbclamp(1.02rem,.992063vw,1.24688rem)\u00bb line_height=\u00bb1.5&#8243;]En el SEO, la autoridad de un sitio web y de la marca ha sido siempre un elemento importante. Con el crecimiento de la b\u00fasqueda basada en Inteligencia Artificial, <strong>estar presentes y ser reconocidos tambi\u00e9n fuera del propio sitio web adquiere a\u00fan mayor relevancia.<\/strong><br \/>\nPor eso no basta con explicar en el propio sitio web qui\u00e9nes somos y qu\u00e9 ofrecemos: es importante construir con el tiempo una <strong>presencia digital coherente y autorizada<\/strong>. <\/p>\n<p>A trav\u00e9s de actividades de <strong>Digital PR<\/strong> y <strong>Link Building<\/strong> trabajamos para aumentar la presencia del establecimiento en sitios web, portales, medios y fuentes pertinentes, obteniendo enlaces, menciones y referencias capaces de reforzar su autoridad online.<\/p>\n<p><strong>No basta con estar presentes en el propio sitio web: hay que construir autoridad tambi\u00e9n en el resto de la web.<\/strong>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row full_width=\u00bbstretch_row_content\u00bb content_placement=\u00bbmiddle\u00bb el_class=\u00bbbe-space be-page-title ptd30 ptm20&#8243; wpex_bg_color=\u00bbtransparent\u00bb css=\u00bb.vc_custom_1790246097075{padding-right: 20px !important;padding-left: 20px !important;}\u00bb][vc_column width=\u00bb1\/2&#8243;][vc_column_text css=\u00bb\u00bb el_class=\u00bbbe-h1&#8243;] GEO para Hoteles [\/vc_column_text][\/vc_column][vc_column width=\u00bb1\/2&#8243; el_class=\u00bbtext-side-box\u00bb][vc_column_text css=\u00bb.vc_custom_1790244812522{margin-top: -3px !important;}\u00bb font_size=\u00bb25&#8243; line_height=\u00bb1.5&#8243; font_weight=\u00bb300&#8243;]Estrategias GEO y AEO para aumentar la visibilidad de hoteles y establecimientos de alojamiento en los motores de b\u00fasqueda y en los sistemas basados en Inteligencia Artificial.[\/vc_column_text][vc_empty_space height=\u00bb20px\u00bb][vc_empty_space][\/vc_column][\/vc_row][vc_row&hellip;<\/p>\n","protected":false},"author":11,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-16468","page","type-page","status-publish","hentry","entry","no-media"],"_links":{"self":[{"href":"https:\/\/www.berevenue.it\/es\/wp-json\/wp\/v2\/pages\/16468","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.berevenue.it\/es\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.berevenue.it\/es\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.berevenue.it\/es\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/www.berevenue.it\/es\/wp-json\/wp\/v2\/comments?post=16468"}],"version-history":[{"count":2,"href":"https:\/\/www.berevenue.it\/es\/wp-json\/wp\/v2\/pages\/16468\/revisions"}],"predecessor-version":[{"id":16473,"href":"https:\/\/www.berevenue.it\/es\/wp-json\/wp\/v2\/pages\/16468\/revisions\/16473"}],"wp:attachment":[{"href":"https:\/\/www.berevenue.it\/es\/wp-json\/wp\/v2\/media?parent=16468"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}