{"id":16513,"date":"2026-09-21T13:23:49","date_gmt":"2026-09-21T11:23:49","guid":{"rendered":"https:\/\/www.berevenue.it\/revenue-management\/"},"modified":"2026-10-05T09:19:56","modified_gmt":"2026-10-05T07:19:56","slug":"revenue-management","status":"publish","type":"page","link":"https:\/\/www.berevenue.it\/es\/revenue-management\/","title":{"rendered":"Revenue Management"},"content":{"rendered":"<div class=\"wpb-content-wrapper\" id=\"wpb-content-root\">[vc_row full_width=\u00bbstretch_row_content\u00bb content_placement=\u00bbmiddle\u00bb el_class=\u00bbbe-space be-page-title\u00bb wpex_bg_color=\u00bbtransparent\u00bb css=\u00bb.vc_custom_1789986723049{padding-right: 20px !important;padding-left: 20px !important;}\u00bb][vc_column width=\u00bb1\/2&#8243;][vc_column_text css=\u00bb\u00bb el_class=\u00bbbe-h1&#8243;]\n<h1>Revenue<br \/>\nManagement<\/h1>\n[\/vc_column_text][\/vc_column][vc_column width=\u00bb1\/2&#8243; el_class=\u00bbtext-side-box\u00bb][vc_column_text css=\u00bb.vc_custom_1789990272778{margin-top: -3px !important;}\u00bb font_size=\u00bb25&#8243; line_height=\u00bb1.5&#8243; font_weight=\u00bb300&#8243;]Estrategias de ventas, marketing y control de gesti\u00f3n.[\/vc_column_text][vc_empty_space height=\u00bb20px\u00bb]<style>.vcex-bullets.vcex_6ad24977d1ac8 .vcex-bullets-icon{color:var(--wpex-accent);}.vcex-bullets.vcex_6ad24977d1ac8{font-size:25px;}<\/style><div class=\"vcex-module vcex-bullets vcex-bullets--vertical wpex-gap-20 custom-icon vcex_6ad24977d1ac8\">\n<ul role=\"list\">\n<li><div class=\"vcex-bullets-ci-wrap wpex-inline-flex\"><span class=\"vcex-bullets-icon-wrap vcex-icon-wrap wpex-mr-10\"><span class=\"vcex-bullets-icon vcex-icon vc-material vc-material-check\" aria-hidden=\"true\"><\/span><\/span><div class=\"vcex-content wpex-flex-grow\">Defina objetivos y presupuestos de ingresos<\/div><\/div><\/li>\n<li><div class=\"vcex-bullets-ci-wrap wpex-inline-flex\"><span class=\"vcex-bullets-icon-wrap vcex-icon-wrap wpex-mr-10\"><span class=\"vcex-bullets-icon vcex-icon vc-material vc-material-check\" aria-hidden=\"true\"><\/span><\/span><div class=\"vcex-content wpex-flex-grow\">Incremente las ventas directas<\/div><\/div><\/li>\n<li><div class=\"vcex-bullets-ci-wrap wpex-inline-flex\"><span class=\"vcex-bullets-icon-wrap vcex-icon-wrap wpex-mr-10\"><span class=\"vcex-bullets-icon vcex-icon vc-material vc-material-check\" aria-hidden=\"true\"><\/span><\/span><div class=\"vcex-content wpex-flex-grow\">Aumente los beneficios<\/div><\/div><\/li>\n<li><div class=\"vcex-bullets-ci-wrap wpex-inline-flex\"><span class=\"vcex-bullets-icon-wrap vcex-icon-wrap wpex-mr-10\"><span class=\"vcex-bullets-icon vcex-icon vc-material vc-material-check\" aria-hidden=\"true\"><\/span><\/span><div class=\"vcex-content wpex-flex-grow\">Reduzca el inventario no vendido<\/div><\/div><\/li>\n<li><div class=\"vcex-bullets-ci-wrap wpex-inline-flex\"><span class=\"vcex-bullets-icon-wrap vcex-icon-wrap wpex-mr-10\"><span class=\"vcex-bullets-icon vcex-icon vc-material vc-material-check\" aria-hidden=\"true\"><\/span><\/span><div class=\"vcex-content wpex-flex-grow\">Reduzca la incidencia de los costes<\/div><\/div><\/li>\n<\/ul>\n<\/div>[vc_empty_space][\/vc_column][\/vc_row][vc_row full_width=\u00bbstretch_row_content\u00bb el_class=\u00bbbe-space fade-up\u00bb][vc_column css=\u00bb.vc_custom_1788339808093{padding-right: 10px !important;padding-left: 10px !important;}\u00bb]<style>.vcex-image.vcex_6ad24977d266a .vcex-image-img{border-radius:30px;}<\/style><figure class=\"vcex-image vcex-module vcex_6ad24977d266a\"><div class=\"vcex-image-inner wpex-relative wpex-inline-block\"><img width=\"1905\" height=\"1018\" src=\"https:\/\/www.berevenue.it\/wp-content\/uploads\/2026\/10\/revenue-management-hotel-01.jpg\" class=\"vcex-image-img wpex-align-middle skip-lazy\" alt=\"revenue-management-hotel-01\" data-no-lazy=\"1\" srcset=\"https:\/\/www.berevenue.it\/wp-content\/uploads\/2026\/10\/revenue-management-hotel-01.jpg 1905w, https:\/\/www.berevenue.it\/wp-content\/uploads\/2026\/10\/revenue-management-hotel-01-300x160.jpg 300w, https:\/\/www.berevenue.it\/wp-content\/uploads\/2026\/10\/revenue-management-hotel-01-1024x547.jpg 1024w, https:\/\/www.berevenue.it\/wp-content\/uploads\/2026\/10\/revenue-management-hotel-01-768x410.jpg 768w, https:\/\/www.berevenue.it\/wp-content\/uploads\/2026\/10\/revenue-management-hotel-01-1536x821.jpg 1536w\" sizes=\"(max-width: 1905px) 100vw, 1905px\" \/><\/div><\/figure>[\/vc_column][\/vc_row][vc_row full_width=\u00bbstretch_row_content\u00bb el_class=\u00bbbe-ordinary\u00bb css=\u00bb.vc_custom_1789991968013{padding-right: 5px !important;padding-left: 5px !important;}\u00bb][vc_column][vc_row_inner el_class=\u00bbfade-up ptd150 ptm60&#8243;][vc_column_inner][vc_column_text css=\u00bb\u00bb el_class=\u00bbbe-remove-br\u00bb]\n<h2>Elija una estrategia de revenue eficaz.<\/h2>\n[\/vc_column_text][vc_column_text css=\u00bb\u00bb el_class=\u00bbbe-remove-br ptd50 pbd50 ptm25 pbm25&#8243; font_size=\u00bbclamp(1.25rem,1.32275vw,1.6625rem)\u00bb line_height=\u00bb1.4&#8243;]Partimos de la <strong>definici\u00f3n de los objetivos:<\/strong> a d\u00f3nde quiere llegar el establecimiento, qu\u00e9 ingresos quiere generar, con qu\u00e9 presupuesto y en qu\u00e9 mercados y segmentos de clientela quiere posicionarse. Puede parecer un paso obvio, pero tener objetivos claros y medibles, tanto econ\u00f3micos como comerciales y de marca, es fundamental para construir una estrategia de revenue realmente eficaz. <\/p>\n<p>Analizamos datos, incluyendo el hist\u00f3rico de ventas, la evoluci\u00f3n de las reservas y la demanda, para definir tarifas y estrategias de venta, interviniendo en precios, disponibilidad, restricciones y canales de distribuci\u00f3n.<br \/>\nTrabajamos en todo el ecosistema comercial del establecimiento: <strong>PMS<\/strong>, <strong>RMS<\/strong>, <strong>Booking Engine<\/strong> y <strong>OTA<\/strong>, verificando que las herramientas, tarifas y distribuci\u00f3n sean coherentes con la estrategia definida. No vinculamos al establecimiento al uso de un <strong>software<\/strong> espec\u00edfico: trabajamos con diversos sistemas y nos integramos con las herramientas ya presentes, sin crear incidencias operativas. <\/p>\n<p>Monitorizamos el <strong>pickup<\/strong>, la <strong>ocupaci\u00f3n<\/strong>, el <strong>ADR<\/strong>, el <strong>RevPAR<\/strong> y el <strong>rendimiento<\/strong> de los diferentes canales, actualizando las estrategias en funci\u00f3n de la evoluci\u00f3n real de las ventas y del mercado.<br \/>\nEl trabajo de revenue se integra, adem\u00e1s, con las actividades de marketing digital para mejorar la visibilidad del sitio web y transformar la demanda en reservas directas, aumentando el valor generado por el canal directo.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner el_class=\u00bbfade-up mtd20 mtm20 pbd70 pbm20&#8243;][vc_column_inner width=\u00bb1\/6&#8243;][\/vc_column_inner][vc_column_inner el_class=\u00bbbe-ads-light-blu-banner\u00bb width=\u00bb2\/3&#8243;]<style>.vcex-icon-box.vcex_6ad24977d37d7 .vcex-icon-box-heading{color:#424242;font-size:30px;font-family:NeueMontreal-Regular;letter-spacing:1px;line-height:1.4;}@media (max-width:767px){.vcex-icon-box.vcex_6ad24977d37d7 .vcex-icon-box-heading{font-size:26px;}}@media (max-width:479px){.vcex-icon-box.vcex_6ad24977d37d7 .vcex-icon-box-heading{font-size:20px;}}<\/style><div class=\"vcex-module vcex-icon-box vcex-icon-box-two wpex-block vcex-icon-box-wo-icon wpex-text-center ptd40 ptm30 pbd40 pbm30 be-ai-service-box vcex_6ad24977d37d7\"><div class=\"vcex-icon-box-text\"><h3 class=\"vcex-icon-box-heading wpex-heading wpex-mb-10\">Gesti\u00f3n completa y continua. <span class=\"wpex-badge\">Revenue Management<\/span><\/h3><div class=\"vcex-icon-box-content wpex-last-mb-0 wpex-clr\"><p>Seguimos directamente la estrategia de Revenue durante toda la temporada, desde el an\u00e1lisis inicial hasta el seguimiento de las ventas y las intervenciones operativas en tarifas, disponibilidad, restricciones y canales. Disponible con f\u00f3rmula fija o por objetivos.<\/p>\n<\/div><\/div><\/div>[\/vc_column_inner][vc_column_inner width=\u00bb1\/6&#8243;][\/vc_column_inner][\/vc_row_inner][vc_row_inner el_class=\u00bbgrid-animation mtm20&#8243;][vc_column_inner el_class=\u00bbmbd50 mbm40&#8243; width=\u00bb1\/2&#8243; offset=\u00bbvc_col-lg-3 vc_col-md-6 vc_col-xs-12&#8243;]<style>.vcex-image.vcex_6ad24977d57c6 .vcex-image-inner{max-width:48px;}<\/style><figure class=\"vcex-image vcex-module vcex_6ad24977d57c6\"><div class=\"vcex-image-inner wpex-relative wpex-inline-block\"><img width=\"80\" height=\"80\" src=\"https:\/\/www.berevenue.it\/wp-content\/uploads\/2026\/09\/tariffe.png\" class=\"vcex-image-img wpex-align-middle skip-lazy\" alt=\"\" data-no-lazy=\"1\" \/><\/div><\/figure><div class=\"vcex-module vcex-divider vcex-divider-solid vcex-divider-center wpex-mx-auto wpex-block wpex-h-0 wpex-border-b wpex-border-solid wpex-border-main mtd25 mtm15\" style=\"border-color:#d5d5d5;\"><\/div>[vc_column_text css=\u00bb\u00bb el_class=\u00bbmtd25 mtm20 mbd25 mbm20&#8243; font_size=\u00bbclamp(1.165rem,1.19048vw,1.49625rem)\u00bb font_family=\u00bbNeueMontreal-Medium\u00bb color=\u00bbon-accent\u00bb letter_spacing=\u00bb0.2px\u00bb]Gesti\u00f3n de tarifas[\/vc_column_text][vc_column_text css=\u00bb.vc_custom_1789990720665{margin-top: -3px !important;}\u00bb font_size=\u00bbclamp(.9675rem,.992063vw,1.24688rem)\u00bb line_height=\u00bb1.4&#8243;]Maximice los ingresos adaptando los precios en tiempo real a las condiciones del mercado y a la demanda.[\/vc_column_text][\/vc_column_inner][vc_column_inner el_class=\u00bbmbd50 mbm40&#8243; width=\u00bb1\/2&#8243; offset=\u00bbvc_col-lg-3 vc_col-md-6 vc_col-xs-12&#8243;]<style>.vcex-image.vcex_6ad24977d6aa2 .vcex-image-inner{max-width:48px;}<\/style><figure class=\"vcex-image vcex-module vcex_6ad24977d6aa2\"><div class=\"vcex-image-inner wpex-relative wpex-inline-block\"><img width=\"80\" height=\"80\" src=\"https:\/\/www.berevenue.it\/wp-content\/uploads\/2026\/09\/canali.png\" class=\"vcex-image-img wpex-align-middle skip-lazy\" alt=\"\" data-no-lazy=\"1\" \/><\/div><\/figure><div class=\"vcex-module vcex-divider vcex-divider-solid vcex-divider-center wpex-mx-auto wpex-block wpex-h-0 wpex-border-b wpex-border-solid wpex-border-main mtd25 mtm15\" style=\"border-color:#d5d5d5;\"><\/div>[vc_column_text css=\u00bb\u00bb el_class=\u00bbmtd25 mtm20 mbd25 mbm20&#8243; font_size=\u00bbclamp(1.165rem,1.19048vw,1.49625rem)\u00bb font_family=\u00bbNeueMontreal-Medium\u00bb color=\u00bbon-accent\u00bb letter_spacing=\u00bb0.2px\u00bb]Canales de distribuci\u00f3n<br \/>\n[\/vc_column_text][vc_column_text css=\u00bb.vc_custom_1789990726224{margin-top: -3px !important;}\u00bb font_size=\u00bbclamp(.9675rem,.992063vw,1.24688rem)\u00bb line_height=\u00bb1.4&#8243;]Optimice la distribuci\u00f3n en OTA y canales directos para mejorar la visibilidad y reducir los costes de adquisici\u00f3n.<br \/>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner el_class=\u00bbmbd50 mbm40&#8243; width=\u00bb1\/2&#8243; offset=\u00bbvc_col-lg-3 vc_col-md-6 vc_col-xs-12&#8243;]<style>.vcex-image.vcex_6ad24977d7b2f .vcex-image-inner{max-width:48px;}<\/style><figure class=\"vcex-image vcex-module vcex_6ad24977d7b2f\"><div class=\"vcex-image-inner wpex-relative wpex-inline-block\"><img width=\"80\" height=\"80\" src=\"https:\/\/www.berevenue.it\/wp-content\/uploads\/2026\/09\/previsioni.png\" class=\"vcex-image-img wpex-align-middle skip-lazy\" alt=\"\" data-no-lazy=\"1\" \/><\/div><\/figure><div class=\"vcex-module vcex-divider vcex-divider-solid vcex-divider-center wpex-mx-auto wpex-block wpex-h-0 wpex-border-b wpex-border-solid wpex-border-main mtd25 mtm15\" style=\"border-color:#d5d5d5;\"><\/div>[vc_column_text css=\u00bb\u00bb el_class=\u00bbmtd25 mtm20 mbd25 mbm20&#8243; font_size=\u00bbclamp(1.165rem,1.19048vw,1.49625rem)\u00bb font_family=\u00bbNeueMontreal-Medium\u00bb color=\u00bbon-accent\u00bb letter_spacing=\u00bb0.2px\u00bb]An\u00e1lisis y previsiones<br \/>\n[\/vc_column_text][vc_column_text css=\u00bb.vc_custom_1789990789430{margin-top: -3px !important;}\u00bb font_size=\u00bbclamp(.9675rem,.992063vw,1.24688rem)\u00bb line_height=\u00bb1.4&#8243;]Aproveche los datos hist\u00f3ricos y las tendencias para optimizar la ocupaci\u00f3n y la rentabilidad.<br \/>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner el_class=\u00bbmbd50 mbm40&#8243; width=\u00bb1\/2&#8243; offset=\u00bbvc_col-lg-3 vc_col-md-6 vc_col-xs-12&#8243;]<style>.vcex-image.vcex_6ad24977d8b40 .vcex-image-inner{max-width:48px;}<\/style><figure class=\"vcex-image vcex-module vcex_6ad24977d8b40\"><div class=\"vcex-image-inner wpex-relative wpex-inline-block\"><img width=\"80\" height=\"80\" src=\"https:\/\/www.berevenue.it\/wp-content\/uploads\/2026\/09\/kpi.png\" class=\"vcex-image-img wpex-align-middle skip-lazy\" alt=\"\" data-no-lazy=\"1\" \/><\/div><\/figure><div class=\"vcex-module vcex-divider vcex-divider-solid vcex-divider-center wpex-mx-auto wpex-block wpex-h-0 wpex-border-b wpex-border-solid wpex-border-main mtd25 mtm15\" style=\"border-color:#d5d5d5;\"><\/div>[vc_column_text css=\u00bb\u00bb el_class=\u00bbmtd25 mtm20 mbd25 mbm20&#8243; font_size=\u00bbclamp(1.165rem,1.19048vw,1.49625rem)\u00bb font_family=\u00bbNeueMontreal-Medium\u00bb color=\u00bbon-accent\u00bb letter_spacing=\u00bb0.2px\u00bb]Seguimiento de KPI[\/vc_column_text][vc_column_text css=\u00bb.vc_custom_1789990795222{margin-top: -3px !important;}\u00bb font_size=\u00bbclamp(.9675rem,.992063vw,1.24688rem)\u00bb line_height=\u00bb1.4&#8243;]Controle constantemente indicadores como RevPAR, ADR y ocupaci\u00f3n para medir los resultados y optimizar las estrategias.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner content_placement=\u00bbmiddle\u00bb el_class=\u00bbbe-ordinary-left grid-animation mtd100 mtm20&#8243;][vc_column_inner offset=\u00bbvc_col-lg-6 vc_col-md-6&#8243;]<style>.vcex-image.vcex_6ad24977d9aec .vcex-image-img{border-radius:26px;}<\/style><figure class=\"vcex-image vcex-module vcex_6ad24977d9aec\"><div class=\"vcex-image-inner wpex-relative wpex-inline-block\"><img width=\"1038\" height=\"799\" src=\"https:\/\/www.berevenue.it\/wp-content\/uploads\/2026\/10\/revenue-management.jpg\" class=\"vcex-image-img wpex-align-middle skip-lazy\" alt=\"revenue management\" data-no-lazy=\"1\" srcset=\"https:\/\/www.berevenue.it\/wp-content\/uploads\/2026\/10\/revenue-management.jpg 1038w, https:\/\/www.berevenue.it\/wp-content\/uploads\/2026\/10\/revenue-management-300x231.jpg 300w, https:\/\/www.berevenue.it\/wp-content\/uploads\/2026\/10\/revenue-management-1024x788.jpg 1024w, https:\/\/www.berevenue.it\/wp-content\/uploads\/2026\/10\/revenue-management-768x591.jpg 768w\" sizes=\"(max-width: 1038px) 100vw, 1038px\" \/><\/div><\/figure>[\/vc_column_inner][vc_column_inner el_class=\u00bbptd30 pbd30 ptm30&#8243; offset=\u00bbvc_col-lg-6 vc_col-md-6&#8243;][vc_column_text css=\u00bb\u00bb el_class=\u00bbmbd30 mbm20&#8243;]\n<h2>Construya su estrategia de Revenue<\/h2>\n[\/vc_column_text][vc_column_text css=\u00bb.vc_custom_1790839663242{margin-top: -3px !important;}\u00bb font_size=\u00bbclamp(1.02rem,.992063vw,1.24688rem)\u00bb line_height=\u00bb1.5&#8243;]El Revenue Management no significa simplemente subir o bajar las tarifas, sino encontrar el equilibrio adecuado entre <strong>ocupaci\u00f3n<\/strong>, <strong>precio<\/strong>, <strong>distribuci\u00f3n<\/strong> y <strong>rentabilidad<\/strong>, siguiendo la evoluci\u00f3n de la demanda y las caracter\u00edsticas de cada establecimiento.<\/p>\n<p>Podemos acompa\u00f1arle con una <strong>gesti\u00f3n completa y continua<\/strong> o intervenir con <strong>consultor\u00edas puntuales, auditor\u00edas y procesos de acompa\u00f1amiento<\/strong> para analizar el rendimiento, identificar oportunidades de mejora y apoyar a su equipo en las decisiones estrat\u00e9gicas.<\/p>\n<p><strong>Trabajamos con f\u00f3rmulas flexibles<\/strong>, mediante<strong> cuotas fijas<\/strong> o a <strong>rendimiento<\/strong>, seg\u00fan las caracter\u00edsticas y los objetivos del establecimiento. Definimos juntos el modelo de colaboraci\u00f3n m\u00e1s adecuado, con objetivos claros y resultados medibles. <\/p>\n<p>La misma flexibilidad se aplica a las <strong>herramientas<\/strong>: no imponemos software ni plataformas espec\u00edficas, sino que trabajamos con las tecnolog\u00edas ya adoptadas por el establecimiento, integr\u00e1ndonos en su ecosistema operativo.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner content_placement=\u00bbmiddle\u00bb el_class=\u00bbbe-ordinary-right grid-animation mtd150 mtm70&#8243;][vc_column_inner offset=\u00bbvc_col-lg-6 vc_col-md-6&#8243;]<style>.vcex-image.vcex_6ad24977da780 .vcex-image-img{border-radius:26px;}<\/style><figure class=\"vcex-image vcex-module vcex_6ad24977da780\"><div class=\"vcex-image-inner wpex-relative wpex-inline-block\"><img width=\"1038\" height=\"647\" src=\"https:\/\/www.berevenue.it\/wp-content\/uploads\/2026\/09\/analisi-revenue.jpg\" class=\"vcex-image-img wpex-align-middle skip-lazy\" alt=\"analisi revenue management\" data-no-lazy=\"1\" srcset=\"https:\/\/www.berevenue.it\/wp-content\/uploads\/2026\/09\/analisi-revenue.jpg 1038w, https:\/\/www.berevenue.it\/wp-content\/uploads\/2026\/09\/analisi-revenue-300x187.jpg 300w, https:\/\/www.berevenue.it\/wp-content\/uploads\/2026\/09\/analisi-revenue-1024x638.jpg 1024w, https:\/\/www.berevenue.it\/wp-content\/uploads\/2026\/09\/analisi-revenue-768x479.jpg 768w\" sizes=\"(max-width: 1038px) 100vw, 1038px\" \/><\/div><\/figure>[\/vc_column_inner][vc_column_inner el_class=\u00bbptd30 pbd30 ptm30&#8243; offset=\u00bbvc_col-lg-6 vc_col-md-6&#8243;][vc_column_text css=\u00bb\u00bb el_class=\u00bbmbd30 mbm20&#8243;]\n<h2>Los principios del Revenue Management moderno<\/h2>\n[\/vc_column_text][vc_column_text css=\u00bb.vc_custom_1790253769335{margin-top: -3px !important;}\u00bb font_size=\u00bbclamp(1.02rem,.992063vw,1.24688rem)\u00bb line_height=\u00bb1.5&#8243;]Hacer Revenue Management hoy en d\u00eda significa tomar decisiones que integren la <strong>demanda<\/strong>, las <strong>tarifas<\/strong>, las <strong>pol\u00edticas de cancelaci\u00f3n<\/strong> y la forma en que el establecimiento se presenta a los hu\u00e9spedes.<\/p>\n<ul>\n<li>Analizar la demanda y los resultados de los canales de venta para entender cu\u00e1ndo, c\u00f3mo y de qui\u00e9n llegan las reservas.<\/li>\n<li>Definir tarifas y disponibilidad en funci\u00f3n de la estacionalidad, la ocupaci\u00f3n y los objetivos del establecimiento.<\/li>\n<li>Dise\u00f1ar condiciones de venta y pol\u00edticas de cancelaci\u00f3n coherentes con las necesidades de los hu\u00e9spedes y con la estrategia comercial.<\/li>\n<li>Trabajar junto al departamento de marketing para que el sitio web, los contenidos y las campa\u00f1as comuniquen con claridad por qu\u00e9 elegir y reservar el establecimiento.<\/li>\n<li>Considerar c\u00f3mo las personas toman decisiones: la presentaci\u00f3n de las tarifas, la comparaci\u00f3n entre opciones y ciertos sesgos cognitivos influyen en la percepci\u00f3n del valor.<\/li>\n<\/ul>\n<p>Una estrategia eficaz no busca solo el precio adecuado para cada momento. <strong>Ayuda al hu\u00e9sped a reconocer el valor de la propuesta y al establecimiento a vender mejor<\/strong>, con una mayor atenci\u00f3n a los ingresos y a la rentabilidad.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row full_width=\u00bbstretch_row_content\u00bb content_placement=\u00bbmiddle\u00bb el_class=\u00bbbe-space be-page-title\u00bb wpex_bg_color=\u00bbtransparent\u00bb css=\u00bb.vc_custom_1789986723049{padding-right: 20px !important;padding-left: 20px !important;}\u00bb][vc_column width=\u00bb1\/2&#8243;][vc_column_text css=\u00bb\u00bb el_class=\u00bbbe-h1&#8243;] Revenue Management [\/vc_column_text][\/vc_column][vc_column width=\u00bb1\/2&#8243; el_class=\u00bbtext-side-box\u00bb][vc_column_text css=\u00bb.vc_custom_1789990272778{margin-top: -3px !important;}\u00bb font_size=\u00bb25&#8243; line_height=\u00bb1.5&#8243; font_weight=\u00bb300&#8243;]Estrategias de ventas, marketing y control de gesti\u00f3n.[\/vc_column_text][vc_empty_space height=\u00bb20px\u00bb][vc_empty_space][\/vc_column][\/vc_row][vc_row full_width=\u00bbstretch_row_content\u00bb el_class=\u00bbbe-space fade-up\u00bb][vc_column css=\u00bb.vc_custom_1788339808093{padding-right: 10px !important;padding-left: 10px !important;}\u00bb][\/vc_column][\/vc_row][vc_row full_width=\u00bbstretch_row_content\u00bb el_class=\u00bbbe-ordinary\u00bb css=\u00bb.vc_custom_1789991968013{padding-right: 5px !important;padding-left: 5px !important;}\u00bb][vc_column][vc_row_inner el_class=\u00bbfade-up ptd150 ptm60&#8243;][vc_column_inner][vc_column_text css=\u00bb\u00bb el_class=\u00bbbe-remove-br\u00bb] Elija una&hellip;<\/p>\n","protected":false},"author":11,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-16513","page","type-page","status-publish","hentry","entry","no-media"],"_links":{"self":[{"href":"https:\/\/www.berevenue.it\/es\/wp-json\/wp\/v2\/pages\/16513","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.berevenue.it\/es\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.berevenue.it\/es\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.berevenue.it\/es\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/www.berevenue.it\/es\/wp-json\/wp\/v2\/comments?post=16513"}],"version-history":[{"count":6,"href":"https:\/\/www.berevenue.it\/es\/wp-json\/wp\/v2\/pages\/16513\/revisions"}],"predecessor-version":[{"id":16555,"href":"https:\/\/www.berevenue.it\/es\/wp-json\/wp\/v2\/pages\/16513\/revisions\/16555"}],"wp:attachment":[{"href":"https:\/\/www.berevenue.it\/es\/wp-json\/wp\/v2\/media?parent=16513"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}