Google Ads
for Hotels
Advertising campaigns to reach new guests, increase direct bookings, while always measuring return on investment.
Google campaigns at your hotel’s service.
A traveler might search for your hotel’s name, compare properties in a destination, or start imagining their next vacation. In each of these moments, Google campaigns can help you be found with the right message.
BeRevenue is a Google Partner. The partnership recognizes requirements related to certified expertise, campaign management, and advertising investments. We combine our knowledge of Google Ads with hospitality industry expertise to build campaigns aligned with your property’s commercial strategy.
Google campaigns aren’t limited to the search network. Their strength lies in the ability to reach potential guests at different moments of their journey, throughout the Google ecosystem: from searching for a property or destination to content on YouTube, to Maps, Gmail and other available channels. We choose where and how to promote your hotel based on objectives, guiding interest toward a quote request or direct booking.
22x Average ROAS
Measurable return on investment. Average ROAS of 22x for tracked bookings versus advertising spend over the last 12 months.
€1.9M
Google Ads investments managed for hotels and accommodation facilities.
Google Partner
Certified expertise and continuous platform training since 2011.
Google campaigns for international markets.
Promoting a property abroad requires more than a translated ad. Search behavior changes, as do travel planning periods, guest needs, and the destinations your property is compared against.
We analyze target markets and available data to build campaigns by language and country, with relevant messages and landing pages. We can focus on short-term demand or reach those planning their stay further in advance, distributing budget at the most effective times.
Google Partner since 2011
We work daily on strategies, campaigns, and advertising budgets, monitoring conversions, bookings, and ROAS to transform investment into measurable results.
Being a Google Partner means meeting Google’s standards in terms of expertise, performance, and advertising investment management.
For our team, it also means maintaining continuous training, updating certifications, and having access to Google news, tools, and resources, so we can understand the platform’s evolution and apply it to our clients’ strategies.
Every investment has a result to measure
How many bookings and quote requests come from Google Ads? What are they worth and what does it cost to obtain them? To answer, we start with accurate tracking configuration.
We work with leading booking engines and quote systems to measure direct bookings, quote requests, and booking value. We also track phone calls, email or WhatsApp clicks, and local conversions, distinguishing these actions from bookings and requests.
In reports, we analyze KPIs useful for decision-making: advertising spend, cost of acquisition, revenue attributed to campaigns, and ROAS, the ratio between tracked bookings and advertising investment. This way, even property managers can understand which campaigns and markets produce results and where it’s worth investing.