Marketing
Audit
We analyze the digital presence of holiday villages, campsites, resorts, hotels, and other accommodation facilities to understand what works, where opportunities are being lost, and which activities deserve attention. From the website to online visibility, from campaigns to reviews: we evaluate the journey that leads a guest to discover, choose, and contact your property.
Being visible is not enough: what happens next?
A website can receive visits without generating requests. A campaign can bring in leads that do not convert into bookings. Reviews can highlight strengths that the property does not emphasize in its communication.
The Marketing Audit serves to connect these elements. We examine how the property presents itself online, where it is found, what messages it proposes, and how simple it is to reach a request or a direct booking.
What we analyze
- Website and booking journey. We evaluate content, clarity of the offer, navigation, calls to action, and the transition to the booking engine or request form.
- SEO and visibility in new search paths. We verify if pages respond to guest searches and how the property appears on Google and in AI-based systems.
- Advertising and measurement. We analyze active campaigns, markets reached, and available data to understand which activities generate interest, leads, and bookings.
- Reviews and reputation. We observe what guests appreciate, which critical issues recur, and if the communication reflects the experience the property offers.
The scope of the audit is defined based on existing activities and the questions you want to answer.
What do you get?
We prepare analysis documents that you can review and share with your team. They report the current situation, emerged critical issues, opportunities, and intervention priorities. We then dedicate a call to examine the results together and answer your questions.
If the need arises to delve deeper into pricing, policies, and distribution, we can provide a complementary Revenue Audit. The two analyses can be requested together or separately.
The audit is a paid consultancy: we define the scope of activities and the proposal after getting to know your property.